Working with photos
Since it is a photo editing software, the quality and selection of the right photo is very important. Even though communication changes as needed and we always use different photos to get the right message and emotion, they should all have good composition, lighting and contrasts. Therefore, we choose photos primarily from professional photographers who have these things in mind.
We divide the incorporation of photography into graphics into three cases.
1. 50 %
In this case, we divide the format horizontally or vertically into two halves. One is used for the placement of the photo and the other for text and additional graphics.
2. Full format
We set up the photography over the whole format and then add additional graphics. In the top right corner we have a space for the "green Zoner roll" and in the bottom left corner we add a blue rectangle which serves as a space for the texting or CTA. In the top left corner we add the logo. It is necessary to select and place the photo so that it does not interfere with the legibility of the logo.
3. Photo in the space
If we want to use a small format photo, we anchor it to the "green Zoner corner", which is always in the bottom left corner. The corner of the photo fills in the "missing pixel" and continues until the right edge falls off.
50 %
Cellformat
Photographs in space
